Audemars Piguet Royal Oak’s Next ‘explosion’

This year, Audemars Piguet introduced the new Royal Oak 15500. As a replacement model for 15400, 15500 is a new generation of Royal Oak, and it is also destined to be the hottest and hottest watch of the year.

Audemars Piguet Royal Oak 15500
 Since the release of Royal Oak 15500 at the beginning of the year, because 15500 is the latest model and has not yet entered the country in large numbers (in other words, it has not yet been fired), so in the past a period of time, 15500 has remained ‘smooth.’ A while back, I was lucky to run into a 15500 in advance. After getting the real table, I found that there is still a big difference between the real object and the picture. The effect of Royal Oak 15500 is much better than that seen in the picture. The improvement of 15500 compared to 15400 is very good on the real table, and you can feel the improvement compared to the old 15400. So I will briefly talk about the changes of the new generation Royal Oak 15500 and the market situation that may appear in the future.

Audemars Piguet’s new Royal Oak includes steel, gold and different color versions.
Let me briefly talk about the changes from 15500 to 15400.
 The difference between the new 15500 and the old 15400, I have written before, and here is a brief summary. The 15500 and 15400 are both 41 mm with no change in size. The main changes of the new 15500 are as follows:
 1. The calendar is at 3 o’clock, and the time mark is cancelled at 3 o’clock.
 2. The luminous time scale is thickened (the length is slightly shortened).
 3. The scale is changed from the top of the checkered pattern to the outermost edge of the dial.
 4. Cancel the words AUTOMATIC on the panel.
 The AP logo at 5 and 12 o’clock is larger, and the distance between the letters A and P is increased.
   6. The end of the second hand is thickened and hollowed out.
   7, replace the new 4302 automatic winding movement.

New 15500 (left) and old 15400 (right)
 These changes on the new Royal Oak 15500 are written in false, and the effect of wearing on the hands is tangible. After the new 15500 got started, my first feeling was that the size had become ‘larger’. We mentioned earlier that the new 15500 is 41 mm like the 15400, so why does the 15500 feel big? I think one is that the scale on the watch dial is moved to the outer edge of the dial, the other is that the 3 o’clock calendar of the watch is moved to the edge of the dial, and the third is that the time scale has become shorter. These changes have visually increased the size of the watch dial. Although the size of the case has not changed, the dial is ‘larger’, so it is significantly larger. The same example is like many IWC watches (such as Bo Tao, Portuguese meter, Portuguese 7), which are actually normal size, but the dial is large, the bezel is narrow, and it appears to be large.

The new 15500 has a good start, and it is inferior to the 15400.
 My second feeling is that the new Royal Oak 15500 has become ‘stronger’. I think the main reason is that the 15500 time scale and pointer have become thicker. The previous 15400 hands are relatively slender, the hours are closer to the center of the dial, and the watch looks slimmer. In addition to the sturdier hour markers on the new 15500, the thickness of the case has also increased (because of the replacement of a larger and thicker movement), which makes the watch stronger.

Audemars Piguet Royal Oak 15500
 After getting started with the new Royal Oak 15500, I think it works well and really looks better than the pictures. After getting started, there is no feeling that 15500 is inferior to the previous 15400. The actual effect of 15500 is inferior to that of 15400.
Let’s talk about the new 4302 movement used by the 15500.
 When Audemars Piguet introduced the 3120 movement (that is, the movement used by 15400), because the movement was well polished and decorated, and the automatic top was very beautiful, it was known as the most beautiful automatic movement at the time. Audemars Piguet’s new Royal Oak 15500 uses a new 4302 automatic movement. As the new generation of automatic movement of Audemars Piguet, it must surpass the ‘most beautiful automatic movement’ 3120 in terms of beauty and performance. From the real watch movement of 15500, 4302 can completely surpass 3120. 4302 has the following upgrades:

Calibre 4302 used in the new Royal Oak 15500.
 1. The size of Audemars Piguet’s new 4302 movement has been increased to 32 mm, and the 3120 movement is larger than 26 mm.
 2. Audemars Piguet’s new 4302 movement has a swing frequency of 28800 times / hour, which is greater than the 3120 movement of 21600 times / hour.
 3. The power of Audemars Piguet’s new 4302 movement is increased to 70 hours, and the 3120 movement is greater than 60 hours.
 Among the above three changes, the movement size has become larger. The 32 mm caliber 4302 is housed in a 41 mm case of 15500, with a suitable size ratio. Before the 3120 movement was relatively small, it was housed in a 41mm case of 15400. The bottom of the movement seemed to be relatively small.

A new 4302 movement used by Audemars Piguet’s new Royal Oak 15500.
 In this year’s decoration, the circuit of the new 4302 movement is obviously different from the 3120. The 4302 movement has more independent plywood, which makes the circuit more complicated than the 3120. The upper plywood of the 4302 movement is decorated with Geneva stripes, and the splints are chamfered, and the decoration level is in line with Audemars Piguet’s positioning. At the same time, in order to show the movement, 4302 used a huge hollowed-out gold tudor. Compared with the previous gold torch engraved with the 3120 movement, the hollow gold torch of the 4302 has the same effect.
Finally, I want to talk about the market situation.
 Audemars Piguet is now one of the most popular watches in China (the other is Law and PP). The regular version of the steel shell Royal Oak has always been a hot spot for Audemars Piguet, and it has also maintained a strong market. The price of steel shell Royal Oak 15400 is 132,000. The actual value is above the public price. The blue dial of the new watch has the highest value, and the black and white gray is lower (depending on the year). The successor model 15500 now appears. As far as I know now, the situation of domestic specialty stores is also lining up and increasing prices. Because 15500 just launched this year, there have not been a large number of appearing on the market. The 15500 public price is 143,000. The first batch of 15500 that appears on the secondary market now has an actual value of 180,000 and is extremely rare. After this popular color like blue disk, the actual price may be higher.

The blue plate version of the new Royal Oak 15500 will be a hit in the future.
 Since the 15500 currently on the market is still very rare, at this stage, the old 15400 will still remain strong. But as the new 15500 gradually circulates on the market, the old 15400 year (guarantee card date) gradually gets older, and the value of 15400 will slowly decrease. Even if 15400 is replaced by 15500, the old model 15400 will still maintain a relatively strong stored value capacity because the steel shell imperial oak is too hot and the overall amount is small. By then, the unused 15400 and the good-looking used 15400 will not fall too much and will be relatively hard. The new 15500 is the main force.

Little Lange 1 Moon Phase ’25th Anniversary’-lange Launches The Ninth Anniversary Series Commemorative Watch

At the 25th anniversary of LANGE1, Lange launched LITTLELANGE1MOONPHASE with 18K white gold and hand-engraved moon phase disk, which is very different from the standard style. The watch is 36.8 mm in diameter and is limited to 25 pieces.

  LITTLELANGE1MOONPHASE ’25thAnniversary’ is the ninth work of ten LANGE 125th anniversary special edition watches, reminiscent of the glorious moment when LANGE1 appeared on October 24, 1994. This watch continues the iconic two-tone design of the anniversary series, including an 18K white gold case, a silver-white dial made of solid silver, blue printed elements and blue steel hands. A special movement detail echoes the color design: the German silver balance wheel splint is engraved with blue lines, depicting the large calendar display in relief, and decorated with the number ’25’, which fits the theme of the anniversary. This watch comes with a dark blue alligator strap and 18K white gold buckle.

  Like all manual winding watches in the LANGE1 series, LITTLELANGE1MOONPHASE, first introduced in 2017, is equipped with an eccentric dial, large calendar display and UP / DOWN power reserve indicator. The moon phase display is very accurate, and the watch only needs to correct one day of errors every 122.6 years. Just like GRANDLANGE1MOONPHASE ’25thAnniversary’, this special edition watch also has a hand-engraved moon phase disk. Six stars and multiple dots form the starry sky. Against the backdrop of a golden moon, the three-dimensional sky appears instantly.

  The L121.2 calibre manufactured by Lange Watch Factory is carefully polished, decorated and embellished by hand. The vibration frequency can reach 21,600 times per hour. There is also a double barrel, which is wound only every three days.
Lange has launched the ’25th Anniversary’ series
LANGE 1 191.066 250 pieces January 2019 (Geneva International Haute Horlogerie)
GRAND LANGE 1 MOON PHASE 139.066 25 pieces February 2019
LITTLE LANGE 1 181.066 25 pieces March 2019
LANGE 1 TOURBILLON PERPETUAL CALENDAR 720.066 25 pieces April 2019
LANGE 1 TIME ZONE 116.066 25 pieces May 2019
LANGE 1 MOON PHASE 192.066 25 pieces July 2019
GRAND LANGE 1 117.066 25 pieces July 2019
LANGE 1 DAYMATIC 320.066 25 pieces August 2019
LITTLE LANGE 1 MOON PHASE 182.066 25 pieces September 2019

LITTLE LANGE 1 MOON PHASE “25th Anniversary” Model 182.066
Movement: The L121.2 movement manufactured by Lange Watch Factory is manually wound, in accordance with Lange’s strict quality standards, carefully modified and assembled by hand; five-way precision adjustment; the splint is made of untreated German silver; Hand-carved blue balance plate, engraved with Lange calendar
Movement parts: 411
Jewel Bearing: 44
Screwed gold sleeve: 8
Escapement: lever escapement
Oscillation system: shock-proof balance with eccentric weights; self-made balance spring, vibration frequency up to 21,600 times per hour, precision fine-tuning system combined with lateral fixing screws and gooseneck-type fine-tuning lever
Power reserve: 72 hours after fully winding
Functions: hour and minute display and small seconds with stop-second device; power reserve indication; Lange large calendar display; moon phase display
Operating elements: crown for winding and setting time, buttons for quick correction of large calendar display; hidden buttons for correction of moon phase display
Case size: diameter: 36.8 mm; thickness: 9.5 mm
Movement: diameter: 30.6 mm; thickness: 5.7 mm
Case: 18K white gold
Dial: solid silver, silver white
Pointer: Blue steel
Glass and case back: Sapphire crystal (Mohs hardness 9)
Strap: blue hand-stitched crocodile leather strap with grey stitching
Buckle: 18K white gold pin buckle
Limited edition: 25 pieces; limited edition engraving 01/25 … 25/25

Tissot Joins Hands With ‘taipinglun’ To Perform Winter Day Love

Romantic winter has arrived, meaning the wheel of time in 2014 is coming to an end, sweetness and happiness are intertwined, and a long-awaited world-famous love is about to be staged: the famous Swiss system with more than 160 years of history The watch brand Tissot will join hands with the annual love giant ‘Taipei’ to record the love in the name of time and write the most unforgettable love song of the year! The film is directed by the well-known director Wu Yusen, bringing together a super lineup of super front-line superstars such as Huang Xiaoming, Song Huiqiao, Zhang Ziyi, and Jincheng Wu. It will kick off on December 2, 2014, and stage a fascinating love in the chaos! As an exclusive cooperation watch brand, Tissot has specially selected a gold pairing watch in the Haozhi series to record the true feelings, stay in romantic time, and witness the deep love!

‘Taiping’ War Love Poster Tissot Customized Model-Huang Xiaoming, Song Huiqiao
Six superstars are coming, and they are teaming up to express their love for winter
   A warm and romantic festival is coming. For the first time, the famous Swiss watchmaking brand Tissot joined hands with the internationally renowned director Wu Yusen to present the 2014 love epic giant ‘Taipinglun’ (Part 1). Together, they wrote the name of winter love in winter. The movie ‘Peace Round’ uses the era of war as the background, and describes the love story of three couples played by Huang Xiaoming and Song Huiqiao, Takeshi Kaneshiro and Nagasawa Naomi, and Zhang Ziyi and Dai Dawei in the turbulence of the times. One generation for two. The film perfectly conveys the loyalty and persistence for love, and freezes the moment of love in beauty. As the film’s exclusive cooperative watch brand, it has more than 160 years of accumulated Tissot watches. With its superb watchmaking skills, unremitting pursuit of quality and perfect interpretation of time, it will definitely give the ‘Peace Wheel’ film a deeper connotation. .
   As the director of ‘Peace Round’, Wu Yusen described his hard work with the words ‘perfect and perfect’. Its all-out spirit is like the soul core of the Tissot brand for more than 160 years-based on tradition and continuous innovation, it is demanding to be presented to the world in the most perfect way. It is the high unity of the spirits of the two sides that has led to the passionate collision of the industry leaders. In the romantic winter, Tissot and ‘Peace Wheel’ held their first hands together to compose a song of love. Wu Yusen said: ‘Love can span time and space.’ Indeed, the messengers of years will cast the mark of the existence of love for each other who loves each other. In the warm winter of this year, Tissot is willing to join hands with ‘Tailing Wheel’ to achieve countless loves in the fate of change, to witness the love of lovers in the world has remained unchanged forever.
The talented and beautiful woman collided passionately, the Tissot Haozhi series gold watch pair witnessed the legend of love

Tissot Ho Chi series between men’s gold watch

Tissot luxury series between gold and men’s watches
   ‘It is better to give life to time than to give it to love’-the passion of the three couples in the film tells the true meaning of love, and the most noticed pair is the senior played by Tissot global spokesperson Huang Xiaoming The military officer and the wealthy man played by the oriental goddess Song Huiqiao spanned half a century. The desire for true love from both sides marched as the film unfolded, revealing its tenacity and touching in the troubled times. If you need tokens to maintain the time of love, then a watch engraved with time is undoubtedly the guardian god of love, because the expectation of true love is like the watch’s hour hand and second hand, coexisting and chasing, only in the most beautiful way Freeze fate instantly.
   2014 has gone through more than 7,200 hours, how deep I miss TA, and how profound the second hand’s record is. It is a classic Tissot luxury series gold pair watch that casts the golden light of love into the wrist design. Above, every loyalty is expressed by each movement independently certified by the Swiss Official Observatory Certification Body (COSC). When the signal of love is remembered, the common frequency of Jin Cheng will be heard between couples. No matter which corner of the earth they are in, crisscrossing time will always sense the nearest heartbeat of each other. In the Haozhi series, the gold male watch is like a handsome gentleman, just like Huang Xiaoming, who plays an officer in the movie. The revolutionary mechanical power 80 movement makes the watch’s power reserve reach an amazing 80 hours, the time is accurate, the love has gone through the bumps, but the determination is unyielding, and the time is sincere; the eye-catching golden bezel surrounds the minimalist dial, as sacred as love And gentle; the 12-hour scale is set with top Wesselton diamonds, which is noble and elegant, and locks ‘Zhenxin’. Women’s watches are elegant and natural, and noble and feminine. They are extraordinary and intrinsic. Just like Song Huiqiao, who plays every lady in the film, only independent and quality-oriented women can control it. If you need to choose an exclusive brand to witness each other’s moment of love, why not linger the tenderness of the golden couples on the watch between the TA series as an eternal memory?
   Tissot firmly believes that time is the best alchemy of love. Even when the end comes, only true love can be with you as a witness to all sentient beings in a turbulent age, or feel the sadness and joy before disaster. On December 2, 2014, the movie ‘Peace Wheel’ is about to set off with warmth. At that time, Swiss Tissot will provide limited premiere movie viewing privileges. Please ask each close couple to cling to the waiting and tenderness given by your wrists in the changing history. , Feel the love of the earth like a rock!
Technical Parameters:
Tissot luxury series men’s gold watch
-Swiss-made mechanical power 80 self-winding mechanical movement, independently certified by the Swiss Astronomical Watch Official Testing Institution (COSC)
-12 top Wesselton diamonds
-316L gold case with transparent case back
-Scratch-resistant sapphire crystal with anti-glare coating
-Water-resistant to withstand pressures equivalent to 5 bar (50 meters / 165 feet)
-316L stainless steel strap with gold PVD coating
Suggested Retail Price: RMB 10,700
Tissot luxury series women’s gold watch
-Swiss-made mechanical power 80 self-winding mechanical movement, independently certified by the Swiss Astronomical Watch Official Testing Institution (COSC)
-Mother-of-pearl dial, 12 top Wesselton diamonds
-316L gold case with transparent case back
-Scratch-resistant sapphire crystal with anti-glare coating
-Water-resistant to withstand pressures equivalent to 5 bar (50 meters / 165 feet)
-316L stainless steel strap with gold PVD coating
Suggested retail price: RMB 9,350

Raymond Weil Wishes To Continue Cooperation With Vh1 ‘save Music’ Foundation

Recently, Raymond Weil held a grand event to celebrate the brand’s continued cooperation with the VH1 ‘Save Music’ Foundation. Court Yard Hounds, a country folk duo formed by members of the former ‘Southern Chicks’ group, at William Manor in the world’s top wine region & mdash; Napa Valley, brought a special performance to the event.

Emily Robison wears Raymond Weil RAYMOND WEIL Namia watch Martie Maguire wears Raymond Weil RAYMOND WEIL Passion watch

 The VH1 Save the Music Foundation is a non-profit organization that aims to help restore instrumental education in public schools in the United States and calls on the public to recognize the importance of music education in children’s system education.
 Court Yard Hounds is composed of sisters Emily Robison and Martie Maguire, former members of the legendary group Southern Chicks, who have won multiple Grammy Awards. That night, the group presented a unique performance for 300 guests at the scene. While enjoying the exciting performance, guests also enjoyed a banquet dinner with a selection of fine wines from William Manor. During the event, Raymond Wey prepared a luxurious exhibition lounge to showcase the brand’s various series of watches. One of the fine watches was presented to the guests in the form of a lottery that night.

 Raymond Weil has always been committed to promoting the noble cause of music, and has made great contributions to the music industry internationally. The brand has sponsored the British Music Awards for the past five years, supports the Wired music platform, and Elle Women’s Music Festival And The Artists Den music platform. The ‘Noteworthy’ series of music videos sponsoring the ‘Save the Music’ action is another step in the brand’s deep collaboration with the music industry.

Jaeger-lecoultre Cooperates With Aston Martin

In 2013, at the 180th anniversary of the birth of the Ru Valley Workshop and the centenary of the founding of the famous British car manufacturer Aston Martin, three new timepieces were born, representing the pursuit of perfection at all times. Another historic leap between the two pioneering companies that went hand in hand. The values ​​that have been built up over time have made these two brands stand out.

Jérôme Lambert and Johann Sauty

In the workshops of Rugu Valley and Gaydon, the artisans of the past have lived up to the ardent expectations of sports enthusiasts, estheticians and connoisseurs, using a wide range of techniques to give superb timepieces and cars life through superb craftsmanship .
In 2004, Jaeger-LeCoultre signed an agreement with Aston Martin to formally conclude a long-term partnership. Needless to say, this development seems to be a collision of thought between the master and the master. Genius is rare, and it is even more rare for two giants to join forces, such as two stars coexisting in the creative blue sky.
The R & D departments of the two parties are closely connected, and the brand cooperation has been steadily strengthened to achieve outstanding technological innovations. The transponder with a micro-transmitter is built into the timepiece to control the car’s central lock system. The intuitive and clear and considerate user’s vertical start timing device, The operation is as easy as driving an Aston Martin sports car; using a special movement to meet the driving performance requirements of sports cars; developing innovative materials.

Above: Master Compressor Extreme W-Alarm Aston Martin Watch – Bottom Left: AMVOX5 World Chronograph Cermet – Bottom Right: Master Hometime Aston Martin Dual time zone master watches – all launched by Jaeger-LeCoultre

Both parties uphold common values ​​in terms of performance and innovation. Starting with the first Aston Martin sports car equipped with Jaeger dashboard counters known for their high accuracy, they have laid a profound historical foundation for cooperation. As a tribute to these genius pioneers, the classic 270 ° counter layout is used again in the AMVOX series models.
Talking about the success factors of the lasting cooperation between the two parties, Jaeger-LeCoultre CEO Jérôme Lambert said: ‘The pursuit of the ultimate tradition is the foundation of the active and lasting cooperation between the two sides. The unique process technology and Jaeger-LeCoultre The countless invention patents for timepieces in the 180-year history of the watch factory laid the cornerstone of cooperation. ‘
Aston Martin CEO Ulrich Bez said: ‘It is the combination of talent, tradition and products that has shaped the brilliant achievements of our outstanding British brand on the 100th anniversary; most importantly, it cannot be separated Drive our passion for everything. Aston Martin is a global leader in design and luxury-every product is extraordinary, exquisite and unique, embodying the best craftsmanship and engineering technology . ‘
In 2013, with the launch of the first two timepieces of the AMVOX series and the new AMVOX cermet world time zone chronograph watch with a fiber-reinforced cermet case for the first time, the Jaeger-LeCoultre and Aston Martin Cooperate closely to continue the new chapter. Connoisseurs of fine watches are also fortunate to appreciate a series of extremely durable and reliable timepieces, which are powerful, sophisticated and ingeniously reminiscent of the unique world of British car manufacturers.
Source: Jaeger-LeCoultre

Basel 2019: The Glorious Rolex Rolex Daytona Oyster Perpetual Cosmograph

Remember the Oyster Perpetual Cosmograph Daytona18ct eternal rose gold model launched by Rolex in 2018, decorated with rainbow gradient sapphire on the outer ring, and in 2019, this famous racing chronograph shows more precious and mysterious Brand new look-Oyster Perpetual Cosmograph Daytona 18ct gold model. The classic speedometer is replaced by 36 trapezoidal diamonds on the bezel. On the black lacquered surface of pavé diamonds, the champagne chronograph dial, black lacquer and diamonds are intertwined, and the hands are shining.

White diamonds set against 18ct yellow gold, giving Oyster Perpetual Cosmograph Daytona a luxurious look

Rolex’s famous Oyster case, integrated middle case, screw-in caseback, winding crown and buttons and other fine elements are all revealed at Oyster Perpetual Cosmograph Daytona, equipped with 4130 self-winding movement developed and manufactured by Rolex , Power reserve is about 72 hours. Put the Rolex Crown Logo at 12 o’clock on the dial, and use the 18ct gold Arabic numerals 15, 30, and 45 at 3, 6, and 9; the remaining hours are marked with 8 diamonds, and the 18ct gold base setting is finely designed. . In addition to the 18ct gold hands, the hour and minute hands are also coated with Chromalight, which enhances night-time legibility with persistent blue light.

The black lacquer and diamond are interwoven on the face plate. The 12 o’clock crown logo, digital hour markers and other decorations are 18ct gold

The new Cosmograph Daytona is equipped with an Oysterflex strap, which combines the sturdiness and reliability of a metal strap with the flexibility, comfort and beauty of a rubber strap. The innovative and patented strap developed by Rolex is a flexible titanium-nickel alloy sheet that is covered with high-performance black rubber injection molding. Oysterflex straps feature vertical cushions on the back for added comfort. The new watch comes with an Oysterflex strap with a Rolex-designed and patented 18ct yellow gold folding oyster safety clasp to prevent accidental opening of the buckle. The strap is also equipped with an easy-to-adjust chain link developed by the brand, allowing the wearer to easily extend the strap by about 5 mm, making it more comfortable to wear.

Oyster Perpetual Cosmograph Daytona

18ct yellow gold / 4130 self-winding movement / hour, minute, second, small second display / chronograph function / diamond setting, gemstone / sapphire crystal / waterproof 100m / diameter 40m

Parmigiani Bugatti Type 390 Provides High-end Customized Services. The New Bugatti Type 390 And The New Bugatti Chiron Super-run And Drive The Front Drive.

Swiss luxury watch brand Parmigiani and supercar brand Bugatti go hand in hand to provide customers with the opportunity to customize the appearance of the Bugatti Type 390, thereby highlighting the customer’s unique personality. The customization service reflects the artistic sensitivity of the two brands, the strength of the cooperation between the two brands, and also reflects the completely independent manufacturer’s characteristics-the prerequisites for customized works.

Parmigiani’s new BUGATTI TYPE 390 white gold case with black synthetic carbon fiber elements maps the new BUGATTI CHIRON supercar body, giving the watch a streamlined look
   The founder of the company Ettore Bugatti once said: ‘There is no end to beauty, there is no upper price limit.’ The Bugatti brand has always adhered to this spirit and only produces unique cars. The configuration of the Bugatti Chiron is done by the client and the Bugatti designer. Each Bugatti is unique and is manufactured according to the personal preferences of the customer. Personalization is a top priority for Bugatti. In addition to the basic categories of interior and exterior colors and materials that can be customized, there are thousands of other colors that can be customized. With its custom project ‘La Maison Pur Sang’, Bugatti has gone further and further and can meet almost any customer’s expectations-provided that any device added to the supercar is technically feasible and meets Bugatti’s high quality requirements. The result is extreme luxury: a unique model that reflects the taste of the driver and reveals his personality.

Parmigiani opens custom service for Bugatti Type 390, watch appearance and external image can be customized according to customer’s specific needs
   Parmigiani offers high-end customized services for the latest work in the Bugatti series, the Bugatti Type 390, embodying the same unique design concept. The watch is equipped with a horizontal cylinder movement-imitating the structure of a car engine, challenging the watchmaking tradition. Like the heart of the Bugatti Chiron, the movement of the watch cannot be customized because it is used to ensure the performance and reliability of the Bugatti Type 390. However, the appearance and external appearance of the watch can be customized according to the specific needs of customers. Customers first choose the material for the case, buckle, leather strap and edges. Then, select the desired dial structure, hour markers, and hands, and then select the side decoration of the case. In the end, the customer decides on the color of the movement’s sapphire crystal. Different colors and textures are combined to display the watch and give it a different look, just like its keen customers.

Parmigiani’s new BUGATTI TYPE 390 white gold case with black synthetic carbon fiber elements
   The Bugatti Type 390 highlights three basic aspects of the Parmigiani brand. Through its unique appearance, it embodies the deep partnership between the Parmigiani brand and the Bugatti brand-a relationship built on dialogue and creativity. At the same time, this customized service reflects the potential of independent manufacturing and the added value unique to its core of excellence. Finally, through its extraordinary movement, it embodies Parmigiani’s creativity in watchmaking. Parmigiani constantly innovates, breaks the rules and moves towards extraordinary.
Unique watches match unique models-Geneva International Auto Show 2018
   To celebrate the 2018 Geneva International Motor Show, the Bugatti brand has launched a new version of the Bugatti Chiron. This Chiron sports car has been significantly improved in operation, has more flexibility, power or performance parameters have not changed, or an amazing supercar class. The models displayed at the Geneva Motor Show are simply charming, with a two-color scheme from the outside to the inside: the exterior is Italian red with prominent gray carbon fiber, and the interior is caviar black with red embellishment.

Bugatti launches new version of BUGATTI CHIRON supercar at 2018 Geneva International Auto Show
   At the same time, Parmigiani also created a new version of the Bugatti Type 390 watch, paired with the aesthetic characteristics of the new version of the Chiron model and the same contrasting color design to commemorate the unique model and show the vitality of cooperation with the Bugatti brand . The new Bugatti Type 390 white gold case with black synthetic carbon fiber elements maps the body and gives the watch a streamlined look. The black nickel dial flange has red luminous numerals, while the hands are also coated with a luminous coating. The red strap with black stitching continues the contrast design of the Bugatti Chiron throughout the wrist.

Cartier Supports China Film Directors Association 2018 Annual Commendation

[March 25, 2019, Beijing] A few days ago, the 2018 Nomination Ceremony of the China Film Directors Association was held in Beijing. Cartier, a French hall-level brand, gathered with many senior filmmakers to take ‘thinking’ The form of ‘Enjoy Foreign Exchange’ explores the origin of the spirit of film art.

As a firm pioneer of the ‘art of living’, Cartier has long represented the spirit of freedom, independence and unruly, and has always stood at the forefront of the times. At the sharing meeting, Ms. Wang Hao, Cartier China’s strategic development officer, reviewed the important position of the brand in the development of the film industry. From the silent film era to the golden age of the 20th century in Hollywood, to the current elite international production lineup, Cartier participated in art creation with endless passion, and went hand in hand with Chinese filmmakers to continuously explore new forms of cooperation, accumulating time-honored new social influence.

成长 The growth of China’s film industry is also one of the focus of the brand. Each milestone is worthy of appreciation. This year, the brand and the China Film Directors Association joined hands for the seventh time. In addition to helping the Association’s annual recognition awards, it also actively explored opportunities for diversified and in-depth cooperation between the two parties. Cartier will continue to pay attention to the China Film Directors Association and Chinese films, as always.

Movie brings inspiration. The movie looks inside. The film looks at the future of human society. Just like Cartier, it is always committed to transcending visual shock and inspiring emotions. These moving values ​​also echo the foundation stone that Mr. Cartier laid for the brand: loyal to the origin, determined to innovate, and always maintain the driving force for the unknown.

此 Here, we will provide you with wonderful live pictures for selection in related columns.

地 Cartier strongly supports the China Film Directors Association 2018 annual nomination and sharing meeting

Group photo of directors of China Film Directors Association (from left to right):
Zhang Yibai, Liu Yiwei, Li Yu, Yin Li, Li Shaohong, Wang Hongwei, Xie Fei, Feng Xiaogang

China Film Directors Association 2018 Commendation Nomination Ceremony

Chairman of the China Film Directors Association and well-known director Li Shaohong wear Panthèrede Cartier Cartier Cheetah earrings and rings

On-site display of the trophies of the annual commendation conference of the China Film Directors Association and the Cartier watch works presented to the winners

Swiss Mido New Helmsman World Time Watch

The 2014 World Cup in Brazil has just begun, and the blood of fans all over the world has once again boiled up to celebrate this four-year football event. No matter if you are in Brazil, China, Spain, Australia … Swiss Mido Helmsman World Time Watch can provide you with accurate off-site time so that you do not miss any exciting events. Since its launch in 1934, Mido Helmsman series watches have consistently adhered to superb watchmaking technology, leading cutting-edge design concepts, and accurately grasping the changing pulse of the times. The new world time watch of the helmsman series shrinks thousands of worlds in one inch, helping you to grasp the global time in one hand. From the St. Paul’s Corinthian Arena in the early morning of June 13th to the Maracana Stadium in Rio de Janeiro on July 14th, the Swiss Mido Helmsman World Time Watch will spend every passionate football night with you !

 Brazil in June has attracted the attention of people all over the world. Different nationalities, different countries, and different time zones are celebrating the World Cup, a festival for global football enthusiasts. On this occasion, the Swiss Mido sincerely presents the helmsman series ‘World Time’ watch for you, which perfectly records every wonderful event. Even if you can’t go to Rio de Janeiro as you wish, you can experience the immersive feeling with this Helmsman World Time watch; rotate the pointer to the RIO position, and join the fans of the world into the green, yellow and blue color tone. Colorful world. No matter where you are, you can accurately grasp the schedule, be passionate with the players on the court, and enjoy the joy and carnival brought by each moment of victory. We can’t change the time difference caused by distance, but can help you feel ups and downs with fans around the world. At the same time, you can’t replace the time spent watching the game together. The Helmsman World Time watch applauds the World Cup, shortens the distance of fans around the world, and ignites all the passion for football.
 The Swiss Mido helmsman series watches are inspired by the classic design and structure of the Sydney Harbour Bridge. It is the first watch series in the Mido family to combine the four major advantages of self-winding, waterproof, anti-magnetic and shock-proof. It is considered to be synonymous with dynamic passion and courage. The new world time watches of the helmsman series show the true character of heroes, inheriting the consistent spirit of the helmsman series and the pursuit of the strongest honor, and this spirit and belief are everywhere on the stage of the World Cup. This watch follows its source of inspiration-the design essence and shape characteristics of the Sydney Harbour Bridge. In addition to the main dial, 24 time zone reading dial designs create a sense of ocean-like grandeur, making you feel as if you are in the stadium. Like enthusiasm. The vertical Geneva ripples enrich the spatial layering of the silver dial, and also extend the elegant and refined design style of the Mido helmsman series men’s watches to every detail. The polished stainless steel case is adorned with soft PVD rose gold, just like the Hercules Cup. A carefully assembled automatic mechanical movement can be seen through the transparent back, double-sided anti-reflective sapphire mirror, the hour and minute hands are plated with PVD rose gold and diamond beveled. The second hand and the second time zone hour hand are made of high-quality blue steel The achievement is exactly the same as the gorgeous and exquisite ball skill of the Green Elf, and it always reveals the beauty of never-ending smartness. This watch uses GMT’s Greenwich World Time Zone. The double crown design is simple and elegant. The 4 o’clock position is used to adjust the time and the 2 o’clock position is used to adjust the second time zone. Gently rotate the crown, and the second time zone bezel will lead 24 important cities across the blue T2 arrow one by one. The interlacing of space and the flow of time converge instantly between the hands. The date window at the 3 o’clock position is clearly displayed. China and Brazil, which are 11 hours apart from each other between the dials, change day and night, and each game is decided in a minute and a second. Let the new Helmsman World Time watch accompany you and look forward to the wonderful night of the month!

Mido Helmsman Series World Time Technical Information
Movement: Mido 1193 mechanical movement (based on ETA2893-2)
Case: 316L stainless steel, 3 parts, case diameter 42mm. Double-sided anti-glare sapphire mirror, spiral crown, transparent back, water-resistant to 100 meters
Strap: 316L stainless steel or leather strap with folding buckle
Dial: Vertical Geneva wave dial with date circle at 3 o’clock. Central 24-hour circle shows time in the second time zone
Pointer: Diamond cut and polished

The 28th Shenzhen Watch Opening Ceremony 见见 和 闻

June 22, 2017-June 25, the 28th Shenzhen Watch & Clock Fair was held in Shenzhen Futian District Convention and Exhibition Center. This annual event focuses on domestic and international watch and clock events. Let us Really understand the current status of the national watch and some wind directions. There are more than 500 exhibitors this year, and they are still located in Halls 1 and 9. In addition to domestic watch brands, traders, component suppliers, and clock manufacturers, there are also Swiss Pavilion, French Pavilion, Germany Foreign pavilions such as the pavilion, as well as pavilions from Hong Kong, Taiwan, and Shandong, of course, are also exciting to see that the AHCI of the independent watch industry is also the most prominent exhibition area this year.

The 28th China (Shenzhen) International Watch & Clock Fair

   In fact, before the exhibition started, that is, on June 21, the organizers also held a summit forum in accordance with the usual practice. This year, there are two topics, one is family heritage, and the other is about the heritage and innovation of the Basel watch exhibition for a century. Compared with the forums of previous years, this year’s forum seems to be a bit far from the current hotspots of the watch industry, but of course it is profound, because domestic companies are still relatively weak in family inheritance, and watches are more sophisticated. It is the heritage. Switzerland, Japan, Germany, and the United Kingdom all have many centuries-old companies. A large part of this is inherited by the same family. However, for more than 30 years of domestic reform and opening up, the cause created by the previous generation has indeed reached a heritage. Node. Obviously, this is a process in which the vitality of the enterprise continues. In the forum, the relationship between the first generation, the company’s minister, the second generation, multiple marriage families, shareholders, etc. was exchanged. One of the key points was, It lies in maintaining the vitality of the enterprise, the inheritance of the family culture and spirit, and the indispensable is the inheritance of the entrepreneurial spirit and entrepreneurial ability of the second generation.
   The second topic talks about Basel’s century, heritage and innovation. In this regard, the focus is on products, channels and corporate management. It is completely different from the previous topic. During the meeting, the China Representative of the French Watch Association and the French in Hong Kong The Counsellor of the Macau Consulate, Vincent, one of the founders of AHCI, the collector Zhang Yisheng, the watchmaker and the watch author Bai Yingze expressed their views on this. The core point is to inherit the traditional culture and spirit of watchmaking on this basis. Product and channel innovation.

   Of course, it is impossible to solve real-world problems by using such a forum. Its purpose is to communicate and communicate industry opinions. At the same time, this year is also the 30th anniversary of the founding of the Shenzhen Watch Industry Association. To this end, the Association held a special dinner with the theme of ‘applause for entrepreneurs’, showing us those seniors who have made important contributions to the Chinese watch industry over the past 30 years. Men. There is no doubt that in the 30 years that have been in line with the world, Chinese watches and clocks have gone from being institutionalized to being market-oriented. In the middle, they have experienced hardships. Management models, product categories, and quality all need to be blended with the market and turned to external advanced technology. During this period of study, it is inseparable from the ‘entrepreneurs’ of the watch industry.

   This year is the 28th Shenzhen Watch Fair. We see some differences from the past. There have been some changes in the traditional watchmaking brands and the booths of the ‘Big Four Kings’. Some brands have not come or have no enlarged booths. At the same time, some brands that were not so prominent in the past appeared at the core of the exhibition. At the same time, international exhibitors from France, Germany, Switzerland and other countries brought their national works. This very intuitive comparison allows us to see some differences between the domestic and foreign watch industry.

Guo Ming’s Pocket Watch

Konstantin Chaykin’s Joker watch

   This year is the second time that the AHCI team has come to the Shenzhen Watch Fair. Vincent once said that he was satisfied with the results for the first time last year. This year, AHCI is in a very central position, and we have also seen some outstanding works. For example, the familiar improved pocket watch brought by Guo Ming, the new Joker brought by Konstantin Chaykin, and cinema, the chronograph and tourbillon of Japanese watchmaker Asaoka, and the long-powered watch of Shenzhen watchmaker Mr. Tan Zehua And a large balance wheel and so on.

Beijing Table Su Embroidery Craft Dial

Porsche becomes official timekeeper for the 2017 International Championship China
   The strength of some old national watch brands has made us truly feel the vitality of national watch. The embroidery brought by Beijing Watch this year and the ultra-thin Chinese Lingyan Tourbillon let us see the uniqueness in oriental aesthetics, traditional craftsmanship and high-end clock technology. The word “weight” is used as a brand trademark. Obviously, Beijing Watch is striving to present the essence of Chinese culture in the form of a watch, which is the modern expression of Oriental aesthetics. This year, Renault watches will bring together the theme of photography and watches, weaken the time reading function of watches, strengthen the watch’s understanding of life, photography, time, and fashion. The classic men’s and women’s models bring new works, let us see the innovation of national watches in design. With the efforts of independent watchmaker Mr. Ma Xushu, Porsche Watch has brought a high-end product, such as a minute repeater watch and a world watch. At the same time, Porsche has become the official timekeeper of the International Champions Cup China. Stride forward in sports. In addition, many brands are actively seeking breakthroughs and innovation. Although our overall level still has a long way to go to occupy a place on the international stage, at least we are working hard.


   As a grand event for industry exchanges, Hall 9 is an exhibition area specially provided for parts suppliers, equipment suppliers, component traders, movement manufacturers, etc. It is still remembered that in 2014, a large part of this exhibition exhibited ancient Chinese famous Time measurement device, and this year, there are no seats, all of them are booths.

Summary: As a well-known international exhibition, Shenzhen Watch & Clock Fair not only shows us the strength of national watches, but also attracts a large number of international brands and watchmakers to join them. The Shenzhen Watch & Clock Fair is about to enter a year of ‘standing and standing’. Just as the topics at the summit forum, we need to inherit and we are also pursuing innovation. China is still the world’s most important watch giant and is making great strides towards the international.