MOVADO, a well-known Swiss watch brand famous for its ‘simple modern aesthetics’, recently held a new store opening event in Beijing and Macau Center and the launch celebration of Movado’s ‘Selena Series’ watches. Mr. Fabrice Poch, President of Movado Asia Pacific, Mr. Peng Jianjia visited the scene and unveiled the new store and the latest watch of Beijing Macau Center together with Ms. Sun Yan, the spokesperson for the Greater China region.
The unveiled Movado image counter is located in the landmark Macao Center in the Wangfujing business district in Beijing. The simple design of the counters and Movado’s unique watch design style are similar. This counter is specially designed for the Chinese market, which reflects the brand’s full attention to the Chinese market. As a new masterpiece of Movado in 2012, the Serena Cerena series watch not only continues Movado’s consistent simple and elegant style, but also gives the iconic museum dial and incorporates leading innovative designs. Elements, combined with the clever use of ceramic materials, Movado Cerena Cerena series watches show a low-key and simple natural temperament.