Month: October 2020

Longines 24-hour Dial Watch Introduction

In the 1950s, Longines supplied watches for Swissair, Swissair. These timepieces, specially developed from the brand’s pilot watches, have a unique 24-hour dial. Aircraft navigators at the time had to determine the plane’s location and make a flight plan, and this technical feature of the watch fulfilled these needs. Due to its historical significance and outstanding functions, Longines is now re-launching this watch, but also because of its enduring aesthetic appeal. This new product is named the 24-hour watch.
 In 2009, Harry & Middot; Hoffmann, a retired Swissair pilot, visited the Longines Museum. He took this opportunity to give a Longines watch he had worn while working at SWISS to Longines. This watch with a 24-hour dial is one of Longines’ series of timepieces specially designed for SWISS aircraft pilots in the 1950s.

 In the aviation industry in the mid-twentieth century, one of the duties of aircraft navigators was to determine the location of aircraft and develop flight plans. Therefore, a reliable watch becomes a must-have for pilots. Airplanes need to travel through different time zones on the way back and forth, and sometimes the sun is not visible, so the sun cannot be used as a reference point, so an instrument is required to accurately display the time of day. With a 24-hour dial, the pilot overcomes this problem.

 Harry & middot; Huffman served as the navigator of SWISS, flying DC-4s, DC-6s, DC-7s, DC-8s and Coronados until 1974. The watch was produced by Longines exclusively for Swiss National Airlines in the early 1950s. The watch is engraved with the number 8233331. It is equipped with a Longines 37.9N movement and a central seconds hand. This was in the 1940s. Designed in the 1950s and used in Longines specially made for pilots. The stainless steel case back of Mr. Huffman is engraved with the Swissair brand logo. Longines archives show that this is one of the 70 limited edition watches produced exclusively for Swiss National Airlines between 1953 and 1956. These watches are technically in the same vein as Longines pilot watches. They are Longines Whistles seconds hand-set watches produced in 1927 and Longines continuous time angle watches produced since 1932. As a professional Swiss watch company, Longines chose to re-launch this watch because of its historical significance and excellent functions, and also because of the enduring aesthetic appeal of this work, this watch was named Longines. 24-hour watch.

 The Longines 24-hour watch is equipped with a movement L704.2, an automatic movement with hands moving around the dial every 24 hours. The diameter of the stainless steel case is 47.50 mm; the dial is matte black with 24 white Arabic numerals, coated with ultra-bright luminous paint, and has a rail-shaped minute scale ring. The watch uses the luminous hands to indicate the time and has a central seconds hand, which is as easy to read as the original. Date display window at 3 o’clock. The sapphire crystal protects the dial, and this watch also has a transparent case back. Open the cover of the case back and you can see the movement of the movement. On the inside of the back cover of the watch is engraved ‘1953-1956 Longines Navigation Watch Special Edition’ and the watch number. The Longines 24-hour watch is equipped with a black alligator strap and is water-resistant to 3 atmospheres (30 meters).

Tribute To The 50th Anniversary Of The First Human Landing On The Moon

On July 19, 2019, the famous Swiss watchmaking brand OMEGA held a ‘Golden Hour’ dinner in Shanghai to pay tribute to the 50th anniversary of the first human landing on the moon. Jean-Claude Monachon, Omega’s Vice President of Product Development and Customer Service, and Yang Yan, Vice President of Omega China, joined forces with the European Space Agency (ESA) and NASA space shuttle Jean-Fran Jean-François Clervoy celebrated this great moment together with the guests.

Omega Hosts ‘Golden Hour’ Grand Celebration in Shanghai

    Entering the meticulously arranged dinner scene, people feel like walking through the space-time tunnel, and they are in the vast universe. What is even more amazing is that the model of the ‘Eagle’ lunar lunar module planned by Apollo was specially presented at the scene. The lunar module, which covers an area of ​​nearly 100 square meters and weighs 1.2 tons, impressed the guests. The ‘Eagle’ lunar module played a vital role in the human mission to the moon. Like the Omega Speedmaster, it had landed on the moon six times.

(From left) Yang Yan, Vice President of Omega China, Jean-François Clervoy and Omega, former astronauts of the European Space Agency (ESA) and NASA space shuttle missions Group photo of Jean-Claude Monachon, vice president of product development and customer service

     Mr. Yang Yan, Vice President of Omega China, extended a warm welcome to the guests. He said: ‘The Omega Speedmaster professional chronographs have a unique position in the history of human space exploration. It is the pride of everyone in the Omega brand to be able to participate in the first human mission to the moon and accompany astronauts to the moon. ‘

Omega Hosts ‘Golden Hour’ Grand Celebration in Shanghai

    Monachan, vice president of product development and customer service at Omega, shared with you how Omega Speedmaster watches have evolved from watches specifically designed for racing drivers to become an important timing device for the moon landing program. He said: ‘The Speedmaster started on the track and was built in the sky. After being subjected to a series of extremely rigorous tests by NASA, including high temperature, impact, vibration, vacuum, high pressure, corrosion, humidity, noise and more than 10 In an environment that challenged the limits of the watch, only the Speedmaster watch successfully passed the test and became the only designated watch for all manned space flight missions of NASA. ‘

Former astronaut Jean-François Clewa of ESA and NASA space shuttle mission shares space exploration experience

    The wonderful appearance of retired astronaut Jean-François Clewa became the climax of the dinner. He shared important memories of his space exploration experience with the guests. Speaking of the importance of the watch in his space missions, he said: ‘Like other astronauts, I wear the Omega Speedmaster in space, which helps me to accurately control the time during the mission and keep it on the go. You can know the time of the ground command center. ‘

Omega Hosts ‘Golden Hour’ Grand Celebration in Shanghai

   Fifty years ago, humans set foot on the surface of the moon for the first time, and have forever changed the course of human history. As Apollo 11 astronauts Neil Armstrong and Buzz Aldrin set foot on the moon, the Omega Speedmaster became the first in the world and the only wrist that has ever landed on the moon. table. As the only designated watch approved to participate in all manned space flight missions of NASA, the Speedmaster watch has participated in all 6 successful moon landings of human beings to date, as well as many other important moments in space exploration. These glorious journeys have also brought The brand is constantly inspiring. To this day, the Omega Speedmaster is still the designated equipment of astronauts and space agencies in many countries, and one of the permanent equipment of the International Space Station.

A tribute to the 50th anniversary of the first human landing on the moon, the Omega golden astronaut giant sculpture exhibition landed in Jing’an Temple, Shanghai

    In addition to the ‘Golden Hour’ dinner, Omega also hosted golden astronaut giant sculpture exhibitions in famous landmarks across the country to pay tribute to the 50th anniversary of the first human landing on the moon. Omega golden astronaut giant sculptures have successively landed in Beijing, Shanghai, Nanjing, Chongqing, Changsha, Harbin and other cities from mid-July. Omega hopes that through the golden astronaut giant sculpture exhibition, more people will pay attention to and participate in the development of human spaceflight.

     The journey of universe exploration is endless. Under the guidance of the pioneering spirit, I believe that the Omega Speedmaster will continue to witness more extraordinary legends in the near future.


Omega Speedmaster ‘Apollo 11’ 50th Anniversary Limited Edition Watch

     To celebrate the 50th anniversary of the first human landing on the moon, Omega has released the 50th anniversary limited edition watch of the Speedmaster series ‘Apollo 11’, which draws inspiration from the history of the moon landing and incorporates modern technology and innovative materials. The Moonshine 18K gold model is based on the Superalloy All-Golden Moon Memorial Watch presented to astronauts by Omega at the Lunar New Year Celebration Dinner in 1969, but the materials and movement are fully upgraded. The case diameter is 42 mm and is made of the brand’s new alloy Moonshine 18K gold. Its unique color is inspired by the moonlight in the deep night sky. Compared to the traditional yellow 18K gold, Moonshine 18K gold is softer and retro in color, not easy to oxidize, and the gloss is more durable.

   The other 42mm case is made of stainless steel with a Moonshine 18K gold bezel and is polished. At 11 o’clock on the dial, Moonshine’s 18K gold hour marker is applied to pay tribute to Apollo 11 mission. The 9 o’clock Moonshine 18K gold dial, with blackening and laser engraving technology, presents the pattern of Buzz Aldrin about to set foot on the moon. The back of the case is laser-engraved to mark the footprints left by astronauts on the moon.
    Both watches are equipped with the new Omega 3861 manual-winding Zhizheng Observatory movement, equipped with a coaxial escapement system, with a stop-second function, and use Omega’s innovative anti-magnetic material. Its precision, anti-magnetic and overall performance have reached the ultimate Higher standards required by the observatory certification.

Jaeger-lecoultre Decrypted Logo

The world of wristwatches is vast and profound. It is not easy to understand all the types and styles. If you have spare time when studying various models, you may try to explore the brand itself. The ins and outs of each brand, each brand has its exciting and touching story. It is also because of these rich historical nutrients that we can create today’s wonderful and rich watch craftsmanship. Today we start with the Jaeger-Lecoultre logo and start to explore the story behind it. .

Speaking of Jaeger-LeCoultre, people think of JAEGER-LECOULTRE and the unique symbol of the brand. These are long-established basic knowledge for us watch fans, but we may only know a little about the origin of these signs, and before such signs were formed, Jaeger-LeCoultre actually had some vignettes.

Jaeger-LeCoultre was established by Antoine LeCoultre as early as 1833. He not only invented the gears of clocks, but also invented the ‘micrometer’ and ‘keyless winding’ system, which greatly improved the technology of clocks. In 1866 Antoine LeCoultre and his son Elie LeCoultre co-founded a watch factory in Ru Valley. They brought all the watchmaking technology together to create a unique watch. On the dials of all models at that time, the ‘LECOULTRE’ logo was printed (this is the predecessor of Jaeger-LeCoultre). Some antique watches can still see models with the LECOULTRE logo on it!

By 1903, Jacques-David LeCoultre, the grandson of Antoine LeCoultre, took over the business of Jaeger-LeCoultre, and also started an unexpected development for Jaeger-LeCoultre. Edmond Jaeger, a watchmaker from the French Navy, came to Switzerland with an ultra-thin movement designed by him to look for a capable watch factory. At this moment Jacques-David LeCoultre accepted the challenge and completed the cooperation between the two brands. The first ultra-thin movement watch. The two independent labels have been given the opportunity to cooperate with each other in this opportunity, and since then they have cooperated with each other and created the ultra-thin series of watches that have remained famous in history.

Since then, the logo of the watch has changed from LeCoultre in the beginning to the symbol of the merger of J and L, which not only symbolizes the close cooperation between the two relations, but also a community of destiny that supports each other.

Praising The True Meaning Of Happiness, Blooming Roses Life-‘piaget Rose Day’ Grand Ceremony Will Be Unveiled

Piaget, the prestigious Swiss top brand, is not only a watchmaker and jeweller, but also an admirer of all beautiful things and lifestyle. Mr. Yves Piaget, the fourth generation of Earl Piaget, has a passion for roses, and his extraordinary enthusiasm has spawned a new variety named after him, Yves Piaget Rose. To pay tribute to this real rose and its exclusive jewellery and watch collection, Piaget unveiled a global annual celebration, Piaget Rose Day, to convey the beauty of the flower and its beauty to the world. The happiness of Yu Yu. On June 5th, Piaget will join hands with the young dancer Liu Yan to make this exotic rose bloom elegantly in China and interpret the rose’s life together.

Piaget rose from real flowers

 The fourth generation of Earl Piaget, Eve Earl, is not only an avid fan of roses, but also a discerning connoisseur. Since 1976, he has supported and sponsored the Geneva International Competition of New Roses and served as a jury member. The earl’s unwavering enthusiasm for the rose received a generous return in 1982: the rose breeding master who won the gold medal of the year dedicated his new variety including three international awards to him and named this unique rose as Yi Yves Piaget Rose. A true legend begins.
Since then, Piaget Rose has become the muse of Piaget’s jewelry creation. The talented artisans use their expertise to create a jewelry watch series exclusively for her-Piaget Rose. Regardless of whether it is a dazzling flower or a brilliant jewellery watch, Piaget Rose brings not only wonderful visual enjoyment to each woman, but also a magnificent posture and a sense of happiness in the chest.

Annual Ceremony Tribute to Legendary Flower

 To pay tribute to this true legendary flower and its exclusive jewellery and watch collection, Piaget launched Piaget Rose Day for the first time in 2013. It is a global annual event, an important date for Piaget brand lovers and rose lovers. On this day, various events and celebrations will be launched around the world. Through the dazzling flowers and dazzling jewelry and watch art, viewers can directly feel Piaget’s passion for a better life.
At the first Earl Rose Festival, jazz melody Melody Gardot gave a lively singing voice. The woman who has suffered fatal injuries has completed a new transformation in the influence of music. She sang the beauty of life by singing, so that the audience also shared happiness. On June 5 this year, this exotic rose is about to bloom in China. Earl Piaget joined hands with young dance artist Liu Yan. The dancer who dances with her fingertips will interpret the unique fragrance belonging to the East with her story.

Adversarial thorns spawn immortal dancing souls

 Dance artist Liu Yan once fell from the apex of the stage due to an accident, and the original dance life came to an abrupt end. Despite being on the counter-travel, the dancer’s soul in her heart never stopped.

 After the injury, Liu Yan actively recovered and turned to study the dance on his fingertips. After a lapse of six years, she re-entered the stage and presented a beautiful ‘hand dance’ performance, which made the audience fall over again. The creation of each Earl’s Rose is just like the birth of ‘Hand Dance’, which has experienced a long grinding behind it: from a sketch that is alive, a vermiculite still in the dust, and an uncut gold Until the creation of a perfect Piaget jewellery watch, it takes at least three years to settle, and even hundreds of processes are repeatedly polished. In order to create the best works, Piaget and Liu Yan both dedicated a lot of time and energy.

Inspiring dance

 However, Liu Yan was not satisfied with the applause and beautiful words of the audience. Today, she is a guide in the art world, leading a group of children living in adversity to the temple of beauty.
For many years of practicing dance, Liu Yan knows the influence of art, the spiritual abundance is as important as material abundance. This will become an indispensable spiritual force for children who have birth defects and children who have lost their parents the day after tomorrow. As a result, Liu Yan established the ‘Liu Yan Literature and Art Fund’, which has been dedicated to providing dance education for orphans and disabled children in China for many years. She taught the children to dance their bodies and explore their more potentials; and then motivated them to dance to their hearts, to find the source of happiness in the process of learning, and to discover the true meaning of happiness. Liu Yan’s charity coincides with Piaget’s original intention to create the Piaget Rose series: Piaget has been pursuing the ultimate craftsmanship and creating beautiful works for many years, that is, he hopes that these blooming “Earl’s Roses” will lead viewers to discover life. Those beautiful moments convey more happiness.

Smiling angel praising the true meaning of happiness

 Based on the common praise of happiness, Piaget will also join Liu Yan’s plan in this ‘Earl Rose Day’. In the coming year, Piaget will fund 162 children with hearing impairment or loss of parents to cover all their dance teaching expenses so that they can enjoy the joy of learning dance. At the same time, Piaget and Liu Yan jointly launched the ‘Angel’s Smile’ charity photography exhibition to show the children the angelic smiles from the heart during the practice of dance to more people from Liu Yan and the children. Feel the bloom of beauty and the meaning of happiness on your body.

 Count Piaget invited well-known photographer Chen Mingsheng to take the mirror, go deep into the welfare institution funded by the Liu Yan Literature and Art Special Fund, live with the children, and capture their real moments of smiles in daily life and dance practice. Count Piaget assembled these moments into the ‘Angel’s Smile’ charity photography exhibition, which shows people that even if flowers bloom in the soil of misery, they still have their unique fragrance as long as they grow stubbornly. Sometimes life is not perfect, but there is always a moment that makes you feel extremely happy and brilliant, that moment is either warm, emotional, or profound. Capturing that moment of movement, everyone can bloom a unique rose life.
From the end of May to the beginning of June, these photographic works will be showcased in 3 commercial centers in major cities including Beijing Oriental Xintiandi, Shanghai Hang Lung Plaza and Hangzhou Vientiane City, surrounded by many Piaget roses. On the day of ‘Earl Rose Day’ on June 5, Liu Yan and the children will also be present at the scene to witness this moment of blooming roses.

Sowing happiness and start the journey of roses

 In addition, you can join the ranks of sowing happiness with a simple interaction. Earlier Piaget will launch an ‘Angel’s Smile’ event on the WeChat platform. Please capture the smiles around you, share this happy moment, and have the opportunity to harvest the journey of European roses.

 You only need to follow Piaget’s official WeChat, click to enter the event page, upload a smile photo around you and enter a message, you will receive an electronic seed of Piaget Rose, and an invitation to the ‘Angel Smile’ charity photography exhibition. From June 5th to June 8th, the charity photography exhibition sites in the above 3 cities and 22 counts of Piaget nationwide will be transformed into backyards of Piaget roses: many Piaget roses will build a strong, fragrant and colorful The flower arcade is attractive, and there is an expansive flower field composed of LED screens, waiting for you to plant. You just need to bring ‘rose seed’ and invitation with you to the scene, link it with ‘flower field’, and the seed will germinate. At that time, your photos will accompany the Piaget Rose blooming on the LED “Flower Field” on the spot. Among the photos uploaded by many netizens, we will select ten ‘the most beautiful smiling angels’ and vote publicly online. The ‘Angel’ with the highest votes will be invited by Piaget to travel to Europe to take part in the ‘Five Senses’ rose tour and meet her intimately.
For the exhibition schedule and more details, please search for ‘Count Piaget’ to follow the official WeChat.