[Shanghai, May 1, 2016] The world’s most prestigious five-star equestrian obstacle course-the Longines Global Champions Tour, after three days of intense competition For the audience of Shencheng, a wonderful equestrian feast was presented, showing the riders’ exquisite riding and elegant knightly style. On April 30, Abdullah Alsharbatly from Saudi Arabia and Tobalio of the horse successfully completed the Longines Grand Prix with the highest obstacle of 1.6 meters and won the championship. As the global title partner, official timing and designated watch of the event, Longines, a well-known Swiss watch manufacturer, records every jump of riders and horses with pure skills and elegance, and is committed to creating the elegant style of equestrian arenas. From April 30th to May 1st, Mr. Walter von Känel, Global President of Longines, Ms. Chen Suzhen, President of Swatch Group China, and Mr. Li Li, Vice President of Longines China, joined hands with the elegant image of Longines Ambassador Lin Zhiling, brand friends Tong Yao, Cheng Haofeng, Du Tianhao, and Li Qin all help out and feel the elegant charm of the equestrian obstacle course.
Herds of deer equestrian arena, watching ladies show grace
As the world’s highest-level five-star equestrian obstacle course, the Shanghai Longines Global Equestrian Championship is the highest-level, most influential and most-appreciated equestrian event ever held in Asia. It is also applicable to the International Equestrian Federation (FEI) Regular independent equestrian tour events, all tour stations are CSI5 * (five-star). This year’s event attracted more than 40 world-class top riders to gather in Shencheng; Zhu Meimei, Zhao Zhiwen and other Chinese faces appeared for the first time on the Longines Global Equestrian Championship. On April 30th, Saudi Arabian rider Abdullah Alsharbatly and steed Tobalio won the Longines Grand Prix with a maximum obstacle of 1.60 meters.
Longines Global President Mr. Huoke Nuo and Brand Image Ambassador Ms. Lin Zhiling present the prizes to the winners of the Longines Grand Prix
For hundreds of years, equestrianism has been regarded as a noble sport, accompanied by social feasts, gorgeous costumes and gentlemen and ladies to create a different fashion trend. Adhering to its enthusiasm for equestrian sports, in addition to supporting equestrian events, Longines is also committed to popularizing and promoting equestrian etiquette. Through the ‘Longines Elegant Dress Award’, the elegant attitude of Longines is conveyed and the elegance is displayed. On April 30th, Ms. Chen Suzhen, President of the Swatch Group China, and Miss Lin Zhiling, the elegant ambassador of Longines, presented the Longines Elegant Dress Award to the most elegant and fashionable lady of the day. On May 1, Longines Mr. Li Li, Vice President of China and Ms. Li Qin, the brand’s best friend, presented the award to the award-winning elegant lady, making the elegant style a unique mark of the whole event.
Mr. Li Li, Vice President of Longines China, and Ms. Li Qin, brand friends, present the awards to the winners of the “Longines Elegant Dress Award” on May 1.
Ms. Chen Suzhen, President of Swatch Group China and Ms. Lin Zhiling, Ambassador of Longines Elegance, presented the prize to the winner of the ‘Longines Elegant Dress Award’ on April 30
Stars show you equestrianism to create a new interactive viewing experience
At this year’s Longines Global Equestrian Championship, Long Chin’s elegant ambassador Lin Zhiling, brand friends Tong Yao, Cheng Haofeng, Du Tianhao, and Li Qin joined hands on the Weibo topic # 明星 带 你 看 马术 # to share live broadcasts with netizens The exciting content on the field and your own watching experience. During the live broadcast, the stars also discussed with the equestrian media and well-known etiquette trainers about equestrian culture, dressing and etiquette, and other practical and interesting content. While bringing first-hand information to Chinese equestrian lovers, they also further promoted The popularity of equestrian sport and chivalry. As of the end of the competition on May 1, the number of topics on Weibo topic # 明星 带 你 看 马术 # had been read up to 12.48 million, and the netizen’s hot comments reached 12,000.
(From left to right) Longines watch friends Li Qin and Du Tianhao appeared in Longines watch exhibition area
(From left to right) Li Qin, a friend of Longines brand, Mr. Li Li, vice president of Longines China, and Du Tianhao, a brand friend, took photos with Longines
(From left to right) Senior equestrian media person Mr. Li Yanyang, Longines watch friend Du Tianhao, Li Qin and Mr. Li Li, Vice President of Longines China, on Weibo topic # 明星 带 你 看 马术 # 微 直播
(From left to right) Ms. Tong Yao, a famous actor, Mr. Li Li, Vice President of Longines China, Ms. Chen Suzhen, President of Swatch Group China, Ms. Lin Zhiling, the elegant ambassador of Longines, Mr. Huo Kenuo, global president of Longines, and well-known actors Mr. Cheng Haofeng attended the launch ceremony of the elegant wheel
New Chivalry series and classic master moon phase watch pay tribute to elegant chivalry
Longines elegant image ambassador Ms. Lin Zhiling interpretation of the full Sina watch riding series
Amazing Longines’ new riding series watches at the Baselworld 2015 will witness the fierce competition of the 2016 Shanghai Longines Global Equestrian Championship together with the classic Longines master series moon phase watch, to the elegant charm of riders and horses pay tribute. Longines’ new Riding Series watches continue the brand’s long-standing respect for equestrian sports and its emphasis on female customers. Its shapes and materials are inspired by the iconic elements of equestrian sports. Between the hands of the wrist, the Riding Series watch is like a horse with beautiful footsteps, and a beautiful waltz jumps on the wearer’s wrist. The classic Longines masterpiece series features a sophisticated moon phase display function, which reflects the characteristics of concentration, precision and experience required by equestrian sports.
Longines has been associated with equestrian sports for more than a century. In 1878, Longines produced a chronograph stopwatch that was enough to be recorded in history, which was popular with jockeys and equestrian lovers. In 1912, Longines became the official timekeeper of international equestrian events for the first time, and since 2013 it has become the title partner, official timekeeper and designated watch of Longines Global Equestrian Championship. Today, Longines has been widely involved in equestrian events such as flat horse racing, obstacle course and endurance racing.