Month: November 2015

Knight Series Pays Tribute To Elegant Knighthood. The 2016 Shanghai Longines Global Equestrian Championship Finishes Ending

[Shanghai, May 1, 2016] The world’s most prestigious five-star equestrian obstacle course-the Longines Global Champions Tour, after three days of intense competition For the audience of Shencheng, a wonderful equestrian feast was presented, showing the riders’ exquisite riding and elegant knightly style. On April 30, Abdullah Alsharbatly from Saudi Arabia and Tobalio of the horse successfully completed the Longines Grand Prix with the highest obstacle of 1.6 meters and won the championship. As the global title partner, official timing and designated watch of the event, Longines, a well-known Swiss watch manufacturer, records every jump of riders and horses with pure skills and elegance, and is committed to creating the elegant style of equestrian arenas. From April 30th to May 1st, Mr. Walter von Känel, Global President of Longines, Ms. Chen Suzhen, President of Swatch Group China, and Mr. Li Li, Vice President of Longines China, joined hands with the elegant image of Longines Ambassador Lin Zhiling, brand friends Tong Yao, Cheng Haofeng, Du Tianhao, and Li Qin all help out and feel the elegant charm of the equestrian obstacle course.
Herds of deer equestrian arena, watching ladies show grace
   As the world’s highest-level five-star equestrian obstacle course, the Shanghai Longines Global Equestrian Championship is the highest-level, most influential and most-appreciated equestrian event ever held in Asia. It is also applicable to the International Equestrian Federation (FEI) Regular independent equestrian tour events, all tour stations are CSI5 * (five-star). This year’s event attracted more than 40 world-class top riders to gather in Shencheng; Zhu Meimei, Zhao Zhiwen and other Chinese faces appeared for the first time on the Longines Global Equestrian Championship. On April 30th, Saudi Arabian rider Abdullah Alsharbatly and steed Tobalio won the Longines Grand Prix with a maximum obstacle of 1.60 meters.

Longines Global President Mr. Huoke Nuo and Brand Image Ambassador Ms. Lin Zhiling present the prizes to the winners of the Longines Grand Prix
   For hundreds of years, equestrianism has been regarded as a noble sport, accompanied by social feasts, gorgeous costumes and gentlemen and ladies to create a different fashion trend. Adhering to its enthusiasm for equestrian sports, in addition to supporting equestrian events, Longines is also committed to popularizing and promoting equestrian etiquette. Through the ‘Longines Elegant Dress Award’, the elegant attitude of Longines is conveyed and the elegance is displayed. On April 30th, Ms. Chen Suzhen, President of the Swatch Group China, and Miss Lin Zhiling, the elegant ambassador of Longines, presented the Longines Elegant Dress Award to the most elegant and fashionable lady of the day. On May 1, Longines Mr. Li Li, Vice President of China and Ms. Li Qin, the brand’s best friend, presented the award to the award-winning elegant lady, making the elegant style a unique mark of the whole event.

Mr. Li Li, Vice President of Longines China, and Ms. Li Qin, brand friends, present the awards to the winners of the “Longines Elegant Dress Award” on May 1.

Ms. Chen Suzhen, President of Swatch Group China and Ms. Lin Zhiling, Ambassador of Longines Elegance, presented the prize to the winner of the ‘Longines Elegant Dress Award’ on April 30
Stars show you equestrianism to create a new interactive viewing experience
   At this year’s Longines Global Equestrian Championship, Long Chin’s elegant ambassador Lin Zhiling, brand friends Tong Yao, Cheng Haofeng, Du Tianhao, and Li Qin joined hands on the Weibo topic # 明星 带 你 看 马术 # to share live broadcasts with netizens The exciting content on the field and your own watching experience. During the live broadcast, the stars also discussed with the equestrian media and well-known etiquette trainers about equestrian culture, dressing and etiquette, and other practical and interesting content. While bringing first-hand information to Chinese equestrian lovers, they also further promoted The popularity of equestrian sport and chivalry. As of the end of the competition on May 1, the number of topics on Weibo topic # 明星 带 你 看 马术 # had been read up to 12.48 million, and the netizen’s hot comments reached 12,000.

(From left to right) Longines watch friends Li Qin and Du Tianhao appeared in Longines watch exhibition area

(From left to right) Li Qin, a friend of Longines brand, Mr. Li Li, vice president of Longines China, and Du Tianhao, a brand friend, took photos with Longines

(From left to right) Senior equestrian media person Mr. Li Yanyang, Longines watch friend Du Tianhao, Li Qin and Mr. Li Li, Vice President of Longines China, on Weibo topic # 明星 带 你 看 马术 # 微 直播

(From left to right) Ms. Tong Yao, a famous actor, Mr. Li Li, Vice President of Longines China, Ms. Chen Suzhen, President of Swatch Group China, Ms. Lin Zhiling, the elegant ambassador of Longines, Mr. Huo Kenuo, global president of Longines, and well-known actors Mr. Cheng Haofeng attended the launch ceremony of the elegant wheel
New Chivalry series and classic master moon phase watch pay tribute to elegant chivalry

Longines elegant image ambassador Ms. Lin Zhiling interpretation of the full Sina watch riding series
   Amazing Longines’ new riding series watches at the Baselworld 2015 will witness the fierce competition of the 2016 Shanghai Longines Global Equestrian Championship together with the classic Longines master series moon phase watch, to the elegant charm of riders and horses pay tribute. Longines’ new Riding Series watches continue the brand’s long-standing respect for equestrian sports and its emphasis on female customers. Its shapes and materials are inspired by the iconic elements of equestrian sports. Between the hands of the wrist, the Riding Series watch is like a horse with beautiful footsteps, and a beautiful waltz jumps on the wearer’s wrist. The classic Longines masterpiece series features a sophisticated moon phase display function, which reflects the characteristics of concentration, precision and experience required by equestrian sports.
   Longines has been associated with equestrian sports for more than a century. In 1878, Longines produced a chronograph stopwatch that was enough to be recorded in history, which was popular with jockeys and equestrian lovers. In 1912, Longines became the official timekeeper of international equestrian events for the first time, and since 2013 it has become the title partner, official timekeeper and designated watch of Longines Global Equestrian Championship. Today, Longines has been widely involved in equestrian events such as flat horse racing, obstacle course and endurance racing.

Solid Companionship And Travel With You Thousands Of Times

Is there a city that covers your indefinite wings of your dreams; Is there an experience that is exceptionally beautiful because of reality; Have you set off once to prove the power of walking; Is there a partner He is as rock-solid as he is, and will accompany you through the mountains and rivers … When travel becomes a way of life, every trip is not just a small life’s exploration of the world of the thousand, more It is engraved on the timeline of your life one by one to harvest and accumulate forward energy; as time goes on, it helps you gradually build a solid and powerful life coordinate. Mido Helmsman series chronograph watches are strong and reliable to create outstanding performance. With the ultimate pursuit to ensure accurate timing every moment, they will give you a solid companion in all directions.
 The towering and majestic Sydney Harbour Bridge is the ultimate manifestation of human ambition to cross the sea. Since its appearance in 1932, this pioneer of the industrial revolution with steel structure and precision structure has used its tough and strong moments to carry the traffic of passing vehicles. Safety. Born in the Swiss Mido helmsman series two years after the passage of the Harbour Bridge, adhering to the essence of the design of the Harbour Bridge, the craftsmanship and extreme pursuit of performance have become the ‘king of quality’. Invite a partner like you who is adventurous, strong and flexible, full of strength and infinite passion, and it will definitely become your perfect companion on the journey.
Companionship is an inherent tacit understanding
——Meto Helmsman Double Crown Men’s Watch
Brown dial with satin-finished polished stainless steel PVD rose gold-plated case, with a unique and exquisite appearance, which is as extraordinary as your general style; the 42 mm dial is decorated with vertical Geneva ripples, and the sea-like sparkling represents the sea like you Broad-minded and inherently adventurous; the hands also use the PVD rose gold plating process to echo the two cases, which is a portrayal of your ultimate pursuit of details; the scale and hands of the first quarter of a rotatable bezel All are treated with white Super-LumiNova®, which guarantees the same easy reading at night or underwater; 200 meters waterproof, transparent back, as a diving watch, it is the perfect collision of art and practicality, in line with your appearance With inner dual pursuit.
 The innate tacit understanding is destined to become your companion in the journey, whether it is diving, sailing to the top of the mountain, crossing the jungle … Every time you set off, it is a tacit partner that helps you to accumulate strength in your life. At the same time, the rubber strap fits your wrist more closely, making your close and comfortable contact at all times; the double-spiral crown, located at 2 o’clock, is used to measure the time when the watch enters the water, and the 4 o’clock position is used For adjusting the time and winding; the double-sided anti-glare sapphire crystal also makes time reading easier during travel.
Accompanying is an unexpected surprise
——Middu Helmsman Multi-function Chronograph Watch
 For Mido’s watchmakers, the revolutionary style expression of the magnificent building of the Sydney Harbour Bridge coincides with Mido’s ‘inspired and timeless’ watchmaking philosophy. While adhering to the essence of the series, this multifunctional PVD men’s chronograph watch of the Mido helmsman series is also injected with new design elements.It not only has a multi-function chronograph function, but also accurately interprets the magnificent appearance of the bridge Shape and inner innovation soul.
 This Mido helmsman series multi-function chronograph watch adopts Mido1320 mechanical movement, accurate multi-function chronograph, reproduces the unique century-old watchmaking culture of Switzerland; the chronograph case diameter is 44 mm, while having solid and reliable performance, The appearance is more full of surprises to meet your infinite expectations for Swiss watchmaking concepts and traditional designs: silver Geneva wave dial, black indexes and PVD rose gold case, with brown leather calfskin rolled crocodile pattern strap, the overall tone is clear and soft Beautiful and dynamic; the sapphire mirror is wrapped with a dial decorated with vertical Geneva ripples, and the edges are equipped with dynamic speed measurement rings. The details are carefully decorated to further enhance the unique temperament of the watch. Three circular timers stand out on the dial, and the black Super-LumiNova® luminous reading guarantees that the hour and minute hands and the time index are clearly visible even at night; the spiral-shaped crown can achieve 100 meters of water resistance and adapt to different environmental needs . Through the transparent bottom cover, you can clearly appreciate the precise operation of the carefully carved Swiss automatic movement.
 The Mido helmsman series multi-function chronograph watch with its individual and agile shape, excellent precision performance, brings a solid guarantee and unexpected surprises to each of your travels, accompanied you to walk joyfully, experience thousands of mountains and rivers.
Technical Information

Helmsman Double Crown Men’s Watch Brown

Movement ETA2836-2 mechanical movement, 11½’’ ”, diameter 25.60 mm, thickness 5.05 mm, 25 diamonds, 28,800 swings / hour, INCABLOC and NIVACOURBE shock-proof system, NIVAFLEX NO mainspring, NIVAROX II balance wheel. The carefully crafted movement is decorated with blue screws, the automatic oscillating weight carefully sculpts the Geneva ripples and the MIDO logo, and the hours, minutes, seconds and date function adjusts its travel time accuracy in 3 directions. More than 38 hours power reserve.
Case satin-polished 316L stainless steel PVD rose gold-plated case, 42 mm in diameter; 2 parts, double-sided anti-glare sapphire glass mirror, spiral crown and back cover, 2 o’clock crown for setting Bezel, crown at 4 o’clock for adjusting time and winding; transparent back can observe the engraved movement, engraved serial number, water resistance to 200 meters.
Strap Brown rubber strap with stainless steel rose gold-plated PVD folding buckle and diving safety buckle.
Dial Brown dial with vertical Geneva waves. The scale is white super-LumiNova®, and the date window is at 3 o’clock.
The needles are polished vertically and the white Super-LumiNova® hands are used to ensure high-quality readings at night and underwater.
Retail Price 9,000 RMB

 Mido Helmsman Multifunction Chronograph
Movement Mechanical Mido1320 movement (based on ETA Valjoux7750), 13¼ ‘”, diameter 30.00mm, thickness 7.90mm, 25 diamonds, 28,800 swings / hour, power reserve of more than 48 hours, INCABLOC and NIVACOURBE shockproof systems, NIVAFLEX NM mainspring, ANACHRON balance spring, GLUCYDUR balance. Blue screws. Hours, minutes, seconds, date, day of the week, timing function. (The central hand measures 60 seconds, with 30-minute and 12-hour time laps).
Functions Hours, minutes, seconds, multi-function timer, day of the week, date. Time: The hour and minute hands are located in the center of the dial. The second dial is at the nine o’clock position. Chronograph: Central 60-second chronograph hand, 30-minute counter at 12 o’clock, 12-hour counter at 6 o’clock, day and date window at 3 o’clock.
Case 316L stainless steel with PVD rose gold treatment, scratch-resistant sapphire mirror, case diameter 44 mm. The beautifully decorated movement can be seen on the transparent back, which is 100 meters waterproof.
Strap Leather calfskin strap with crocodile pattern and PVD rose gold folding buckle.
Dial Brown dial with vertical Geneva waves. The scale is black super-LumiNova® and the date window is at 3 o’clock.
Retail Price 14,100 RMB