Later this summer, Lange will relocate to a brand new watch factory. The new site is still located in Glashütte, Germany and will increase production ‘modestly’.
Wilhelm Schmid, CEO of Lange, revealed in an interview that (relocation plan) increasing production is secondary, focusing more on maintaining and improving product quality. ‘The new Lange watch factory will allow us to increase production moderately to meet Increasing global demand in the coming years. More importantly, it can guarantee the production of high-quality products, share the art of manual watchmaking, and further promote the development of vertically integrated production models.
Wilhelm Schmid, CEO of Lange
Ensuring product quality requires constant injection of fresh blood, which is why Lange has always put education at the core of its business. ‘Lange is a pioneer in the development of young watchmaking talents. The Ferdinando Adolf Lange Scholarship & Lange Watchmaking Contest was founded in 2010 to provide talented young watchmakers from around the world The rare opportunity to get familiar with Lange’s unique concept of fine watchmaking has promoted the continuous development of superb watchmaking art, ‘explains Wilhelm Schmid.
But British retailers who have been hoping to partner with Lange are disappointed. Wilhelm Schmid is satisfied with the existing retail network architecture. ‘Lange currently has 14 directly operated boutiques, more than 200 sales points, and operations in more than 60 countries and regions around the world. Our sales network is adequate.’- –