Panerai, an Italian high-end watch manufacturer, has opened a special shop in Shanghai Central Trade Plaza. Shanghai Huanmao Plaza is located at the intersection of Huaihai Middle Road and South Shaanxi. It has several traffic arteries and has an excellent geographical location. Its architectural design is inspired by the characteristics of the historical building ‘Shikumen’ in Shanghai. The vast green space creates a natural atmosphere. At the same time, the concept of APM mall was introduced, top fashion style and extended business hours became the finishing touch of this new landmark of Shencheng shopping. This store is the fourth store opened in Shanghai after Shanghai Hang Lung Plaza, Shanghai IFC Center, and Nanjing West Road in Shanghai.
Officine opening of Panerai Shanghai Global Trade Plaza!
With an area of about 100 square meters, Shanghai Huanmao Plaza is the largest in Shanghai. It aims to provide watch collectors and customers with a unique shopping experience immersed in Panerai World. The store showcases a simple and classic Italian design style, with clean lines and simple decoration, and uses glass panels and glass curtain walls to highlight the brightness and transparency of the store. The materials used are carefully selected and inspired by the history and traditions of this Florence boutique: the use of Gold Calacatta marble from Tuscany, and Stucco walls with Venetian characteristics. The shape of the teak wall resembles the curve of a sea wave, with beautiful radians, highlighting the brand’s close relationship with the ocean, and tells the deep roots of the Italian Navy.
The Shanghai World Trade Plaza store is the largest store in Shanghai with an area of about 100 square meters. It aims to provide watch collectors and customers with a unique shopping experience immersed in Panerai World.
There is a large wall clock on the wall of the store, which emphasizes the brand’s classic ‘sandwich sandwich’ dial structure. Two identical dial sheets are sandwiched with Super-LumiNova® luminous coating to display indicators and digital scales. This dial structure was invented in the late 1930s and was designed to improve the clarity of the watch. Even in the extremely dark environment at the bottom of the water, the dial scale can be clearly read.
There is a large wall clock on the wall of the specialty store, which emphasizes the brand’s classic ‘sandwich sandwich’ dial structure.
The most unique thing is that this shop is currently the only shop in China that has a small watchmaking workshop. Panerai watchmakers are here to provide customers with more convenient daily repair and maintenance services. Shows Panerai’s service spirit of pursuing details and quality.
The inauguration of the Shanghai Global Trade Plaza store marks an important step in the development of Panerai’s marketing network. Today, the brand has 57 stores worldwide, 19 of which are in the Asia Pacific region.
Address: Shop L1-62, Huanmao Plaza, No. 999 Huaihai Middle Road, Xuhui District, Shanghai
Phone: +86 21-6475 5286